Why a branded App?
"Why will having my own branded mobile application benefit my business?"
READ IF YOU WANT TO STEP YOUR BUSINESS UP GEAR!
Not so long ago, mobile apps were a reserve of large corporations and businesses. (Not anymore.) Today, smaller companies are serving clients better and seeing much greater returns on investment thanks to mobile apps.
Any way you look at it, humans are wired to be social. Nobody wants to be secluded. Creating a functional Facebook or Twitter account is great, but it is just not enough.
The bottom line today is very simple — you need an app. The fear of high priced developers does not need to be a deterrent any longer, so there’s really no need to put it off. The right DIY app builder can get your business on the path to a mobile presence is a matter of days.
With the right planning and a clear picture of what you want your app to do, you can simply plug and play your app right into existence.
Highly functional mobile app.
- Customer engagement
- Service and support
- Online sales
NOW 10 reasons WHY!
Evidently, your business will be exposed to numerous eyeballs if you have mobile presence. Your image, name and logo needs to be seen when these masses scroll, unlock, and do whatever they do while on the go.
We have our devices either in our hands or pockets. We like using them when waiting at the bus stop, riding to and from work and even when watching TV in the evening. All these are suitable times to send a notification to prospective clients.
Mobile apps bring a lot of information to your business about your customers. Examples are demographics and geographical locations. More importantly, you can give a lot of information to your clients about your products and services.
Examples are news feeds, product specifications, new features, prices, promotions and special rates. You can know the preferences of certain customers and meet their individual needs. The fact that you are marketing more directly is a huge advantage.
Do you have a loyalty program? Why not make it digital using your branded mobile app?
Customers are interested in valuable products and services. With so many outlets offering the same products, it can be difficult for them to make a decision. A mobile app can nudge clients to you. Via your own "Push message" landing on their locked screen.
Also When clients walk near your store’s physical location, they get a notification inviting them to your store.
Whether your business is new or rebranding, you can enhance its recognition using a mobile app.
Find a way to get your clients involved in your app regularly. The more often they interact with it, the more they will actually like the products or services it sells. This rule of the thumb in advertising is called effective frequency.
All clients need a way to reach the business that sells a product or service that they are interested in. If you are unreachable, you run the risk of losing customers.
STAND OUT FROM THE CROWD
The fact that a mobile app sets you apart cannot be overemphasised. Take advantage of this effective communication and marketing tool while it is still rare. By the time your competitors are realising its importance, you will have grabbed almost the entire market share.
Just by a tap of a button, your clients are able to see your products and services. That mobile apps are fast, easy, and simple to operate is a fact you need to capitalise on. This ease can drive customer engagement and loyalty to an unprecedented level.
take a step back and rethink your marketing and ad strategy. A mobile app makes a truthful and sincere connection between your business and your clients. The fact that it is closest to the person means increased recognition and loyalty. Simply, you are at their fingertips.
Integrate numerous social features into a mobile app. A study once revealed that most people on social media just log in to see what their friends are saying. Incorporate this idea into your marketing strategy so that people actually see your brand while they catch up with their friends.
Include features like in-app messaging, comments, likes and photo-sharing capabilities. Additionally, enable logging in to the app via Facebook and Twitter. This approach has proven effective in increasing customer engagement, repeated sales, retention and monetization.
COMPLIMENT YOUR WEBSITE
Many marketers operating on a shoe-string budget usually ask this question — “Do we need an app if we have a functional website?” The truth of the matter is that a mobile app complements the capabilities of a website. Where a website attracts new customers, a mobile app creates customer loyalty.
A website needs clients to open a browser and enter the website URL. On the other hand, all a mobile app needs is a single touch on the screen of a smart device. A website is a great platform to offer information and to post content such as copy, videos and photos. However, it may not enable the two-way communication that an app boasts of.
DON'T BOX ME IN
Do not limit your presence to a responsive website. The danger here is what marketers call the “buy and bye” phenomenon. This scenario is where a customer finds a great product, purchases it and leaves, never to come back. On the other hand, you run the risk of never finding customers if you limit yourself to a mobile app. Evidently, these platforms complement each other.
Having a functional website is the place to start. After attracting new customers, urge them to download your app on their mobile devices. After that, use the app to generate profitable opportunities. Create engagement by encouraging user reviews and interactions. As you build brand loyalty, expand your reach to social circles and deliver personalised shopping experience.
Key App Features
1. The ability to direct market to your customers, straight to their smartphone. Via your own tailored push notifications.
2. Customer profiling - See who your top customers are, see who has not shopped with you in a while rewards customers individually.
3. Customers can attend / share events to their friends - Great way to get more brand awareness for your business.
4. Customers can make appointments on your app 24/7, click & collect, make payment straight into your merchant account.
4. Data capture & analytics
Digital Loyalty & Leaving Reviews
Running your own Digital loyalty scheme can be a HUGE expense - From the design cost to the printing. Why not built it into your own branded app and run multiple loyalties?
Leaving a review - Keep track of who is leaving your business reviews and respond to them directly.